The Psychological Basis for UI Design Rules

The Psychological Basis for UI Design Rules

(October 8, 2010) Guest speaker Jeff Johnson of UI Wizards shares how design mentality has changed over the years and where it is heading in the future. He draws on experiences from his own career to give the students a better idea of the themes he is discussing.

Stanford University:

Stanford University

School of Engineering:

Stanford Center for Professional Development:

Stanford University Channel on YouTube:


June 2, 2011 / 20 Comments / by / in
  • The basic issue with what you're saying is that Universities aren't government institutions.

  • Read his book. It was excellent and recommended.

  • what is the focal length of the lens? And are you using a high quality camera with a large sensor and wide dynamic range on a sturdy tripod? A regular consumer point and click camera or even mid-range won't give you good results for that purpose, especially if it's using a "wide-angle" lens.

  • Zzzzz. Billions of slides

  • I took screenshots at 39:09 and at 39:19
    what I got are totally different colors
    0c0e0e (square A) and 131613 (square B)
    0d100d (square A) and 0c0f0c (square B)
    I do understand there is a distortion caused by compression and other factors, but I don't believe those squares were same from the beginning

  • yup, agree on that picture they actually are of same color 787878

  • well you have to admit that "the audience" is asking pretty stupid questions after he explained the theory even for people who are enrolled into a university.

  • Great lecture!

    Some of which I would consider as common sense… in hindsight of course. lol

  • @ 57:11 – That motherfucker in the hat is straight up asleep . . .

  • That was useless. "the dog is going to get you basically"??? 

  • 36.44…. Well that was unnecessary

  • He made a lot of good points in the presentation,  but it was rather annoying that the YouTube video does not show what he is pointing at on the classroom screen. So, for example, when he shows the graph of rod/cone density in terms of distance from the optic nerve, he keeps on mentioning where he is pointing, but it does not show, so it is hard to figure out what he is really talking about.

    But his explanations of how to use "cognitive psychology" (some might call it "cognitive science") to achieve UI goals ("Don't make the user think too hard, don't make him think too hard") is great. It is a pity that even many of the commenters here still do not get it.

  • "The principle of symmetry is that the brain parses whatever's seen as in front of it in such a way to extract the smallest number of most least highly symmetric objects"

    God damn, I like the content here but following this speaker is rough.

  • Any design lecture is basically BS.

  • this guy clearly didnt practice haha

  • Videos. Da. Minha. Jessica

  • Speed the video up to 1.25x if you find he speaks too slowly – you can still understand what he is saying perfectly fine and the lecture goes by a lot faster without missing any of it.

  • Oh the gestalt principle: Symmetry, I actually saw the two arrows on top of one another first because of the context from which I come. To wit, user interface design for websites. I deal with arrows that look like that so often, the shape pops out immediately wherever I see it.

  • 24:00… My brain just learned that the 'overlapping triangles' shape can be comprised of '2 L-shapes', as they slide into view. And now, that's how I see the right image, yet still see the two overlapping triangles in the left image, strangely enough….

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