Have a question for Dan? You can submit a question in advance of his live session on February 13 to firstname.lastname@example.org. During that live session, you may tweet questions for Professor Ariely using the #fuquaalumni hashtag.
The Pain of Paying: The Psychology of Money
Dan Ariely, James B. Duke Professor of Psychology & Behavioral Economics
During this session, you will learn:
– why paying with cash for a nice dinner feels worse than paying with a credit card
– how AOL underestimated internet usage with a change in pricing structure
– how to get maximum enjoyment from your vacation