The next revolution will be psychological not technological

The next revolution will be psychological not technological



The 2013 FFWD Advertising & Marketing Week Shaw Media Opening Lunch keynote was Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman, Ogilvy & Mather UK.

Innovation in the future won’t be about continually making new iterations of products but about finding new ways to make people value and want. A better understanding of what people value, how they behave and how they choose could generate just as much economic value as the invention of a hovering car or some new form of electronics.

Rory is known as a strong proponent of behavioural economics, Author of “The Wiki Man” (2011), and TED speaker. He stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.

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February 19, 2013 / 13 Comments / by / in
  • one of the best talk yet by Rory, looking brilliant! need the slides though!! please do send through the link!

    BR
    @GarethWong

  • Selling r humanity away with a smile.

  • Brilliant, once more!

  • Where can we see his slides? 

  • If that's true then I should be a psychologist instead of a resistance fighter right?

  • Brilliant.Love it

  • What a brilliant fellow! He makes some great points about human nature…and how easy it is to manipulate.

  • This is a great talk , but the camera man is horrid!

  • 1:33:20 Rory says you only need to read about 8 books to understand everything mentioned in the talk. Does anyone know the 8 books who explain 80 percent of the information mentioned?

  • What are the 8 books?

  • Zes

    fools

  • What are the 9 books? Are they in another video? Does anyone have a link?

  • NO THE NEXT REVOULATION WILL BE AT THE END OF A GUN ,YOU LIBERALS ARE SOME DUMB HULLS.

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