Supermarket Psychology – Entrances, layout and shelving

Supermarket Psychology – Entrances, layout and shelving



In this excerpt from the SBS series, Food Investigators, Dr Paul Harrison from Deakin University discusses with host Renee Lim how supermarket management use a sophisticated understanding of psychology and sociology to manipulate the supermarket environment to persuade us to enter, stay and buy. For more information go to www.sbs.com.au/foodinvestigators and www.tribalinsight.com

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July 26, 2009 / 6 Comments / by / in
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