Science Of Persuasion

Science Of Persuasion This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective as reported in Dr. Cialdini’s groundbreaking book, Influence. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT (co-author of YES & The Small Big).

About Robert Cialdini:
Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University has spent his entire career researching the science of influence earning him a worldwide reputation as an expert in the fields of persuasion, compliance, and negotiation.

Dr. Cialdini’s books, including Influence: Science & Practice and Influence: The Psychology of Persuasion, are the result of decades of peer-reviewed published research on why people comply with requests. Influence has sold over 3 million copies, is a New York Times Bestseller and has been published in 30 languages.

Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”

To inquire about Dr. Robert Cialdini’s speaking, Steve Martin, CMCT or any of our other Cialdini Method Certified Trainers (CMCTs) please contact INFLUENCE AT WORK at 480.967.6070 or

INFLUENCE AT WORK (IAW®) was founded by Robert Cialdini, Ph.D. as a professional resource to maximize influence results through ethical business applications. Offering participatory workshops and training, keynote presentations and intensive Cialdini Method Certified Trainer (CMCT) programs, IAW serves an international audience. For more information, visit our website at or call 480.967.6070.

To order a poster of the final screen shot, visit!/Science-of-Persuasion-Animation-Poster/p/37513485/category=9805434

For more information on The Small BIG, visit

For our latest, animated videos from THE SMALL BIG, visit… – narrated by Dr. Cialdini,… – narrated by Mr. Steve Martin,… – narrated by Dr. Noah Goldstein.

This animated video was created and produced by TINOPOLIS

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November 26, 2012 / 33 Comments / by / in
  • This brain training game “nonu amazing only” (Google it) is just awesome! I have been using it several weeks now and feel my memory and response time have enhanced. I`ve got dyslexia and it has helped me with tasks I do everyday at work and home. This is good for those who would like to keep their brain active and well-functioning. Fun to utilize.

  • Can someone tell me what software this is where the hand comes up and draws the white board content?

  • Great Stuff

  • 8:35 sorry just "brexit" negotiations just ironically popped into my head 🤣

  • I want to translate the video. Does anyone know who should I contact?

  • great video


  • I was very pleased to find this video-channel.I wanted to thanks for your time for this wonderful video!! I positively having fun with each little bit of it and Ive you bookmarked to check out new stuff you youtube channel post.

  • potatoe chips

  • Reallife hacks… nice!

  • It's amazing how effective the "fear of loss" is on people. I was in a door to door sales job as a kid and my employer told us to make the customer feel as if the product you're selling was going away when/if they said no. It didn't always work but it was pretty cool.

  • Old video but still helpful. Thanks <3

  • in my opinion this video is a lot about manipulation and the economic effort of it. making cash by persuading people things they dont want or dont want to do. welcome to our capitalism. people are getting unhappy, sick, unhealty and lonely because of things like this.

  • this video is a load of balls

  • My human brain has been energetic always because of this brain training game “nonu amazing only” (Google it). As we grow older it is essential to workout our brains with a bit more than just the normal routines. And it is actually a lot of fun. I always challenge myself to conquer my last scores. There are many aspects in this game which is quite effective in working out your mind.

  • This is old school Sales & Marketing.
    Perhaps this only is happening in The Nordics of Europe, but my experiance is that people are not interested in salestalks. They want ADVICE. Knowledge is a commodity. If you're about to go calling, most of the people are way ahead in the salesprocess.

  • Great 😀

  • how is any of this related to persuasion😡😡😡😡
    wasted my time….

  • Shortcuts 2, 3 and 5 really resonated with me!

  • 2:15 not me, I give them a tip around a % of my bill (15%) and based on how well they do I either keep it at 15% or lower it if they are bad. ie almost never refilling my drink (i do take in account if its busy)

  • Anybody any idea of how to make such videos?

  • R.A.S.C.C.L.

  • I like it

  • what the hell youtube added a sound when liking comments

  • Love your videos!!! What microphone are you using??

  • There is also that time when a company put how much consumption compared to the neighbors the client has had in the past, effectively causing a significative change in consumption patter of its clients. I think it was an electricity company.

  • Actually, I saw those principles in a book called Influence wrote by RobertB.Cialdini

  • It would be nice to know when we're talking about additive percentage raises and when we're talking about multiplicative percentage raises.

  • Persuasion. It's not about making people do what they don't want to. It's about helping them to see the reasons why they should do it too 🙂 Thanks for the video!

  • What was the whiteboard animation software used to make this video?

  • Great video! Thanks for sharing 🙏🏾

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