Psychology on Pricing? Smart Money reporter Quentin Fottrell visits Mean Street to discuss J.C. Penney’s use of round numbers in pricing and how some retailers use psychology when setting their prices. source Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Google+ (Opens in new window)Like this:Like Loading... Related March 2, 2012 / 7 Comments / by aamirpsy / in Uncategorized 7 comments madouvalos nikos Love for the cameraman !!! Muhammad Amir good psychology Institute of Quantitative Pricing Unfortunately, J.C. Penny's customers are like most American consumers…they like a deal. That being said, hindsight is always 20/20. Joseph George the guy in the background is rocking a killer beard Murrrr! Wow that guy on right is mansplaining a lot! He doesn't even let the guy on left finish his sentence, when he makes totally unrelated remarks. Nick Is this guy a drunk or what? James Chanbonpin Good banter.