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The Facebook Intensity Scale (FBI)
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About Scale Name
Scale Name
The Facebook Intensity Scale
Author Details
The authors of the Facebook Intensity Scale are Nicole B. Ellison, Charles Steinfield, and Cliff Lampe.
Translation Availability
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Urdu Translation
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Background/Description
The Facebook Intensity Scale was developed by Nicole B. Ellison, Charles Steinfield, and Cliff Lampe in a 2007 study to measure the level of Facebook use and its relationship with social capital among college students. The scale consists of seven items that assess the frequency and duration of Facebook use, the types of activities performed on the platform, and the level of engagement with the Facebook community. It ranges from “light” users who log on occasionally to check updates, to “heavy” users who spend several hours a day engaging in various activities such as posting, commenting, and browsing.
The Facebook Intensity Scale has been widely used in research to study the impact of social media on individuals and their well-being, and to examine the relationships between online and offline social networks. It is considered a valuable tool for measuring the level of Facebook use and its relationship with various outcomes such as social capital, emotional well-being, and community involvement.
Scoring
The Facebook Intensity Scale is scored on a ordinal scale, typically ranging from 1 to 7, with higher scores indicating greater intensity of Facebook use. The specific scoring method used can vary depending on the study or researcher, but it typically involves summing the responses to the seven items and assigning a score based on the total. For example, a score of 7 may indicate heavy Facebook use, while a score of 1 may indicate infrequent or light use. The exact method for scoring the Facebook Intensity Scale can be found in the original study by Ellison, Steinfield, and Lampe or by consulting relevant academic sources.
Reliability and Validity
The reliability and validity of the Facebook Intensity Scale have been tested in various studies. The reliability of the scale refers to its consistency and stability over time, while validity refers to the accuracy and meaningfulness of the measurement.
Studies have reported high levels of internal consistency for the Facebook Intensity Scale, with Cronbach’s alpha coefficients ranging from 0.83 to 0.89. This suggests that the items on the scale are highly related and measure a consistent concept.
As for validity, research has supported the construct validity of the Facebook Intensity Scale, with results showing a positive correlation between Facebook use and various outcomes such as social capital, emotional well-being, and community involvement. This indicates that the scale is measuring a meaningful and relevant construct, and that it accurately captures the level of Facebook use and its relationship with other variables.
Overall, the Facebook Intensity Scale has been shown to be a reliable and valid tool for measuring the level of Facebook use and its relationship with various outcomes.
Available Versions
The original version of the Facebook Intensity Scale was developed by Nicole B. Ellison, Charles Steinfield, and Cliff Lampe in their 2007 study. This version consists of seven items that assess the frequency and duration of Facebook use, the types of activities performed on the platform, and the level of engagement with the Facebook community.
Reference
Ellison, N. B., Steinfield, C., & Lampe, C. (2007). The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites. Journal of Computer-Mediated Communication, 12(4), 1143-1168.
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Last Update: January 30, 2023