Ethnocentrism Scale

Posted on February 15, 2020 / 68 Listing verified by admin as genuine
Listing Type : English Scale

Ethnocentrism Scale

Author of Tool:

Neuliep, J. W., & McCroskey, J. C.

Primary use / Purpose:

Measures ethinocentricm’s procedure in groups.

Background:

One of the central concepts in understanding outgroup attitudes and intergroup relations is ethnocentrism. Sumner (1906) defined ethnocentrism as “the technical name for this view of things in which one’s own group is the centre of everything, and all others are scaled and rated with reference to it” (p. 13). Sumner (1906) argued that ethnocentrism nourished a group’s pride and vanity while looking on outsiders, or outgroups, with contempt. Ethnocentrism is now recognized as a universal phenomenon experienced in all cultures. The Ethinocentricm Scale measures this concept.

Psychometrics:

Reliability of the scale determined by Cronbach’s alpha, was .92. Full description available in Neuliep, J. W. (2002). Assessing the Reliability and Validity of the Generalized Ethnocentrism Scale, Journal of Intercultural Communication Research, 31, 201-215.

Key references:

  • Neuliep, J. W. (2002). Assessing the Reliability and Validity of the Generalized Ethnocentrism Scale, Journal of Intercultural Communication Research, 31, 201-215.
  • Neuliep, J. W., & McCroskey, J. C.(1997).The development of a U. S. and generalized ethnocentrism scale. Communication Research Reports, 14, 385-398.

Files:

Ethinocentricm Scale and Scoring Instructions

Weblink to the tool:

http://www.jamescmccroskey.com/measures/ethnocentrism_scale.htm

Digital Object Identifier (DOI):

http://dx.doi.org/10.13072/midss.507

Information:

The purpose of our website is only to help students to assist them in finding the best suitable instrument for their research especially in Pakistan where students waste a lot of time in search of the instruments. It is totally free of cost and only for creating awareness and assisting students and researchers for good researches. Moreover, it is necessary for you to take the permission of scales from their representative authors before use because copyrights are reserved by the respected authors.

*All the rights reserved by Developer and Translator.

Help Us Improve This Article

Did you find an inaccuracy? We work hard to provide accurate and scientifically reliable information. If you have found an error of any kind, please let us know.

Add comment. we appropriate your effort.

Share with Us

If you have any scale or any material related to psychology kindly share with us on psychologyroots@gmail.com. We help others on behalf of you.

Features
Reviews
There are no reviews yet, why not be the first?
Leave a Review
You must be to post a review.