Author of Tool:
Neuliep, J. W., & McCroskey, J. C.
Primary use / Purpose:
Measures ethinocentricm’s procedure in groups.
One of the central concepts in understanding outgroup attitudes and intergroup relations is ethnocentrism. Sumner (1906) defined ethnocentrism as “the technical name for this view of things in which one’s own group is the centre of everything, and all others are scaled and rated with reference to it” (p. 13). Sumner (1906) argued that ethnocentrism nourished a group’s pride and vanity while looking on outsiders, or outgroups, with contempt. Ethnocentrism is now recognized as a universal phenomenon experienced in all cultures. The Ethinocentricm Scale measures this concept.
Reliability of the scale determined by Cronbach’s alpha, was .92. Full description available in Neuliep, J. W. (2002). Assessing the Reliability and Validity of the Generalized Ethnocentrism Scale, Journal of Intercultural Communication Research, 31, 201-215.
- Neuliep, J. W. (2002). Assessing the Reliability and Validity of the Generalized Ethnocentrism Scale, Journal of Intercultural Communication Research, 31, 201-215.
- Neuliep, J. W., & McCroskey, J. C.(1997).The development of a U. S. and generalized ethnocentrism scale. Communication Research Reports, 14, 385-398.
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