Researchers from Cornell’s Food and Brand Lab found that cereals that are marketed to children sit half as high as adult cereals on supermarket shelves. In addition, the average angle of the gaze of cereal spokes-characters on children’s cereal boxes is downward at a 9.6 degree angle whereas spokes-characters on adult cereal look almost straight ahead. They also found that brand trust is 16% higher when characters make eye contact with consumers.
For more info visit: http://foodpsychology.cornell.edu/op/cerealeyes
Musicus, Aviva, Tal, Aner, and Wansink, Brian. (2014) Eyes in the Aisles: Why is Cap’n Crunch Looking Down at My Child? Environment & Behavior. Forthcoming